20-Page Guide for Messaging & Tone

If your content sounds like everyone else, this is why.

$27

Inconsistent brand voice is one of the most common and costly problems in small business marketing. This pack walks you through finding, defining, and documenting a brand voice you can use consistently — and give to AI so every piece of content sounds like you, not like it was generated.

What’s Inside
  • 20 AI prompts across 4 phases of voice development
  • Phase 1: Find — excavate what your brand actually sounds like
  • Phase 2: Define — turn instinct into documented rules
  • Phase 3: Document — build your brand voice reference guide
  • Phase 4: Apply — produce consistent content in that voice
  • 20 pages, immediately actionable
Who this is for: Founders whose content feels inconsistent, generic, or like it could belong to any business in their space.
Better value

Slate Theory Foundations Pack

All 4 packs together — brand voice, positioning, website copy, and AI ops — for $97 instead of $138.

Get the Bundle — $97 →